When a Club Decides to Speak Design: What Olympique de Marseille Just Did and Why Every Designer Should be Paying Attention in 2026:

When a Club Decides to Speak Design: What Olympique de Marseille Just Did and Why Every Designer Should be Paying Attention in 2026:

by | Jun 18, 2026 | Branding

On the evening of April 8, 2026, at the 𝗧𝗿𝗲𝗶𝘇𝗶𝗲𝗺𝗲 𝗛𝗼𝗺𝗺𝗲 𝗚𝗮𝗹𝗮 𝗗𝗶𝗻𝗻𝗲𝗿, a fundraising event for the club’s charitable foundation — 𝗢𝗹𝘆𝗺𝗽𝗶𝗾𝘂𝗲 𝗱𝗲 𝗠𝗮𝗿𝘀𝗲𝗶𝗹𝗹𝗲 unveiled what they called a new identity. Not just a new logo. An identity. And that distinction, subtle as it...